MEDIA

MEDIA GIVES YOU A MICROPHONE WITH METRICS

If no one experiences the things we make together, then they haven’t moved the needle for your success. We want to contribute to that success, which is why we plan, buy and report, and do it all over again. Our $400M in buying power ensures our clients get the best rates across everything we do.

Regardless of budget or channel, we are relentlessly focused on results. We report out on timely, accurate, and actionable data to positively impact business goals. We believe in investing 70% of media spend in proven channels. 30% of your spend should be an experiment that allows us to uncover new insights, increase performance, and take a strategic risk.

OUR PROCESS

We use a consistent process for all clients. While specifics are tailored to each client, we aim to be an integral partner that contributes to your success.

STRATEGIZING

We work with clients and agency partners to build the media brief and integrated media plan based on the agreed business objectives and KPIs. We tap into powerful data and analytics tools to find the truth—uncovering audience, competitive, and media insights to reveal opportunities.

ACTIVATING

We use “hands -on keyboards” to provide agility, cost- effectiveness and protect your brand and investment. We use our hands-on keyboard expertise to reach target audiences efficiently and effectively across all platforms.

OPTIMIZING

We monitor and optimize audience, tactics, creative, landing pages, etc. to deliver favorable media KPIs while allowing for testing and experimentation. We optimize campaigns in real time and constantly recommend testing opportunities to drive brand growth.

MEASURING

We report out on timely, accurate and actionable data and insights to positively impact business goals. We use a full-funnel measurement approach to ensure we deliver against your KPIs. Our measurement capabilities include real-time dashboards, in-depth media reporting and business goal tracking.